Ubugenzi Buraduhuza Twese!

Ubugenzi Buraduhuza Twese!

The campaign was designed to engage consumers into taking selfies while enjoying their Primus beers with friends, hence the Ubugenzi slogan.The agency's work was to oversee the entire campaign with recruiting the staff (around 200 people nationwide), managing instant and biweekly winning prizes for consumers, supplying printing visuals for bar owners, and most importantly, drafting online reports for the client.


23 January 2015


A social media & sales campaign